Silkscreen printing directly onto package surfaces is a popular and practical method for bottle decoration. This “direct print” approach is preferred by brand owners and consumers alike, as it ensures lasting designs, unlike labels which can come off. This method is especially effective for personal care and similar products used in wet or humid environments.
Pressure Sensitive Labeling
This label structure consists of the label film and a carrier film that is removed as the label is applied. PS materials are typically made from high-density polyethylene (HDPE), polypropylene (PP) or coextrusion blends. The label structures can be uni- or biaxially oriented, or can be cast films.
If you’re looking for a dramatic shelf presence, shrink sleeves can help you achieve that. They’re typically made from polyethylene terephthalate (PET), polystyrene or polyvinylidene chloride (PVdC) and can accommodate a broad range of printing techniques. For certain package types, they create a 360 billboard effect that showcases your branding and can increase product appeal.
In-mold labeling (IML) is ideal for higher-volume containers where packages arrive pre-labeled at the filler. The materials traditionally used for IML applications are polypropylene based, but polystyrene (PS) has also been used. Most IML label materials utilize a plastic blend that allows the label to be placed into the mold before the bottle is molded.
During molding, the label is absorbed into the sidewall and becomes part of the container structure. In addition to creating a built-in label or decoration, IML labels are also ideal for applications that are subjected to refrigeration or other high-humidity environments.
Heat Transfer Labeling
This process is a viable option for applications that require 10 colors or more. It’s also the preferred labelling process for larger bottles since it’s more cost effective.
In addition, many heat-transfer label converters have been transitioning from rotogravure to flexography printing techniques, further bringing down costs.
Stretch sleeve printing provides a full 360-degree message for maximum visual impact. This approach not only captures attention but also aligns with sustainability efforts, as it is fully recyclable. Primarily employed within the household and industrial chemical sector, products utilizing stretch sleeve printing benefit from its ability to engage consumers from every angle.
Want Something Uniquely Yours? No Problem.
We offer an array of custom label options that seamlessly combine intricate graphics, vibrant colors, and text. Collaborate with us to explore endless decoration possibilities, ensuring packaging that resonates with your audience and looks good on the shelf.